Parma Incoming Travel is the Partner Tour Operator of the Teatro Regio di Parma and is authorized to sell Festival Verdi tickets

Simply HAMazing!

Meet the producers, visit the cellars, discover the secrets and sample delicious Prosciutto di Parma PDO.

Discovering this delicacy’s secrets and tantalising flavours with the help of producers and expert local guides will be a treat for the palate!

During your personalised experience, discover the different processing stages and the secrets to recognising the quality of Prosciutto di Parma PDO with the help of experts, then treat your taste buds to sampling the product at various ages: a celebration of unique flavours.

Air, salt, time and pork: four natural ingredients expertly combined to create delicious Prosciutto di Parma PDO with its naturally mild and delicate flavour.

Untouched nature surrounding the ham factories, nestled in the Parma hills, at the very centre of Food Valley, combined with the forest air creates the ideal climate for naturally air-curing Prosciutto di Parma PDO as well as its unmistakeable flavour. Here, the hams are processed by true artisans - custodians of a thousand-year heritage passed from father to son - and left in the tender care of sea breezes from the Ligurian coast to cure in peaceful repose. The famous ducal crown brand is a marker of excellence and authenticity characterised by the harmonious balance of flavours and fragrances from a rich and bountiful land and ensured by quality raw materials and slow and careful processing. Parma Ham is only produced in Parma: unique in the world, renowned the world over.

Visit various ham factories and learn how Parma Ham is made. Meet local producers and listen to their family histories.  Enjoy special tastings to learn about the product at different degrees of maturation.

More special activities

Discover the best Parma Ham recipes and pairings with a gourmet expert

Learn how to cut  Parma Ham with a Berkel slicer. Discover the history of the device and have a go yourself! Also learn to slice by hand with a knife and to present the product perfectly.

key points

  • Duration of experience

    From 45 minutes to a whole day.

  • When

    All year round.

  • Suggested customised themed gift

    Knife for hand slicing.

  • No. of participants

    A minimum of one. For an authentic and personal experience, we suggest a maximum of 12-16 people. For larger parties, we recommend more suitable alternative activities.

  • Price

    On request.

  • Local expert/guide

    You will be accompanied by a guide (speaking English or other languages) and/or a food and wine expert and will meet all local producers in person.

  • Overnight accommodation

    We will find your perfect overnight stay, be it a certified organic holiday farm or sustainable villa, stately home, charming hotel.

  • Private transfers

    We offer a luxury electric cars (Tesla), chauffeur-driven car or minibus service, e-bikes and bicycles are available for some experiences on request.

Mix and match this delicious experience with any of our other gourmet activities and create your own unique tour.

Are you a curious traveller, a gourmet expert or a food industry professional?

Tell us your specific interests and requirements, the amount of time you have, the time of year and the number of participants: our tours are customised to suit you.


Contact us for more information

Contact us by phone +39 0521 298883, email or fill the form below.

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