Parma Incoming Travel is the Partner Tour Operator of the Teatro Regio di Parma and is authorized to sell Festival Verdi tickets

A WINEderful Experience!

Visit the best wineries producing honest, authentic wines and learn how to pair them with other typical local products.

Meet local producers, visit their wineries and listen to their stories. They will share the production methods behind some of Parma’s most prestigious wines. Taste them on their own or have fun pairing them with other typical local products. Relax and toast your holiday whilst soaking up the splendid scenery of Parma Hills. A treat for the eyes and the palate!

During your personalised experience, take a vineyard tour with an oenologist, visit the best wineries, taste their wines with the producers themselves or a qualified sommelier, and learn how to pair them with other typical local products. Flavours and fragrances of an authentic land where simple wines are made great. 

Lively, vivacious, sparkling or dry, the distinctive regional character of Emilia always shines through.    Wines produced here are the authentic expression of an ancient tradition: part of our heritage, passed down by people who knew the art of bottling pure emotion.  Wine appreciation has a long history in the Colli di Parma terroir, in the Food Valley. The ancient Lambrusco varietals even took their name from the historic, local families selecting them over the years.  The terroir also produces wines using Malvasia Aromatica di Candia, Barbera, Chardonnay and Bonarda grapes: ancient varieties with a modern personality and the perfect pairing for traditional Emilian and Italian cuisine.

As well as traditional Parma wines, some wineries produce structured and full-bodied non-sparkling wines, aged in oak casks and barrique barrels: inside, the characteristics of the land, with its chalky, clay-rich soil, mingle with the subtle but distinct sensations typical of the great red wines produced using Merlot, Cabernet Sauvignon and Barbera grapes.

Visit vineyards and local historic wineries. Take a cellar tour and learn about wine from producers, oenologists and sommeliers. Taste and toast with the Colli di Parma wines!

Special Activities:

Lambrusco special: A masterclass held by the Osservatorio del Lambrusco monitoring body in the headquarters of ALMA, the distinguished International School of Italian Cuisine: Reggia di Colorno a stunning ducal palace only 20 minutes from Parma. Here you can sample over 40 different wines, categorised by province and production method

Focus on two of the best Italian products: wine and cheese. An expert of ALMA, will lead a 3-hour tasting. He will introduce six different types of matured cheeses. Three great Italian wines will be paired, explained and served by the Coordinator of ALMA Wine Academy.

Wine tasting – of course! And why not add other typical local products to your tasting, like olive oil produced in these same hills and an assortment of excellent grilled meats, whilst you enjoy the wonderful surroundings?

key points

  • Duration of experience

    From 1.5 hours to a whole day.

  • When

    All year round. But certain times of year are particularly recommended , depending on the activities chosen related to food experience.

  • Suggested customised themed gift

    Personalised corkscrew.

  • No. of participants

    A minimum of one. For an authentic and personal experience, we suggest a maximum of 12-16 people. For larger parties, we recommend more suitable alternative activities.

  • Price

    On request.

  • Local expert/guide

    You will be accompanied by a guide (speaking English or other languages) and/or a food and wine expert and will meet all local producers in person.

  • Overnight accommodation

    We will find your perfect overnight stay, be it a certified organic holiday farm or sustainable villa, stately home, charming hotel.

  • Private transfers

    We offer a luxury electric cars (Tesla), chauffeur-driven car or minibus service, e-bikes and bicycles are available for some experiences on request.

Mix and match this delicious experience with any of our other gourmet activities and create your own unique tour.

Are you a curious traveller, a gourmet expert or a food industry professional?

Tell us your specific interests and requirements, the amount of time you have, the time of year and the number of participants: our tours are customised to suit you.


Contact us for more information

Contact us by phone +39 0521 298883, email or fill the form below.

  • This field is for validation purposes and should be left unchanged.