About us


Local knowledge, slow tourism and a network of expert partners, season generously with authenticity, add a dash of innovation and serve with 20 years’ experience: our recipe for unique high-end food travel experiences in Parma and the Emilia Romagna region.

As the longest-established tour operator in the area, we invite small, international groups of food lovers – from curious foodies to serious gourmets and industry professionals – to sample some of the finest hospitality and accommodation services Italy has to offer, crafting bespoke food and wine tours, gastronomy experiences and corporate events inspired by the rich culinary tradition of Italy’s “Food Valley”, its art, history and beautiful landscape.

Foodies can do no better than the elegant and historic city of Parma. Just 1.5 hours from Milan, 1 hour from Bologna and 1.5 hours from Cinque Terre, the UNESCO City of Gastronomy and surrounding area boast world-renowned delicacies such as Parmigiano Reggiano cheese, Parma Ham, the Traditional Balsamic Vinegars of Modena and Reggio Emilia, Culatello di Zibello (the choicest cut of Parma Ham), and tortellini (fresh, handmade filled pasta typical of Bologna).

Passionate about this land and its produce, we love sharing its authentic flavours with you. So why not stray from the beaten path? Experience Italy like a local under the peerless guidance of our experts on one of our customized gastronomy tours. Expect a trip as unique as you are, packed with exclusive insights into the region’s products and people.

In fact, for a truly immersive taste of Italy, what could be better than a lesson from the world-class chefs at ALMA , the distinguished International School of Italian Cuisine? Roll up your sleeves for a hands-on introduction to the most important local products by participating in one of ALMA’s specially designed food and wine training experiences, from tastings to master classes and advanced courses. And because ALMA only collaborates with top producers, this means sampling the finest of authentic Italian fare.

As if this were not enough, the activities take place in the School’s stunning headquarters, just a few kilometres from the city: unlock the exquisite secrets of authentic Italian food and wine whilst celebrating the values of harmony, well-being, excellence and innovation in the sumptuous surroundings of the Ducal Palace of Colorno.

We stand out from the crowd. We do not compete with travel agencies or cater to ordinary tourists. We craft unique experiences. Other deals are out there, but for value, they simply cannot compete. We have not done our job if a trip with us fails to change your life in some small way, lingering deliciously on the palate and leaving you hungry for more…

An experience with Parma Incoming is a voyage of the senses. And with us, no two journeys are ever the same.

Contact us for more information